How to Price Your Ebook for the 70 Percent Royalty

At a glance

Here is the point of this guide: Publishing on Amazon can feel like a maze, but most results come from a few repeatable moves. In the next few minutes you will walk away with a simple playbook you can actually apply this week.

• Discoverability
• Conversion
• Consistency

Step by step

• Pick one primary reader intent. Define who the book is for and what problem it solves.
• Write down 10 search phrases your reader would type. Keep them specific, not broad.
• Match your title, subtitle, and description to that intent. Do not try to target everyone.
• Choose categories that fit the promise. A mismatch hurts both clicks and satisfaction.
• Measure one outcome for 14 days. Track clicks, page reads, and sales trend.

Common mistakes

• Stuffing keywords everywhere. It reads badly and reduces trust.
• Copying categories from a bestseller with a different audience.
• Launching without a clear description. People click, then bounce.

A quick action plan

Do this today: write down the next smallest step you can complete in 15 minutes. Do it now, then schedule the next step on your calendar. When you repeat this weekly, progress becomes automatic.